M&S – Mira Virtual Influencer
In collaboration with Marks & Spencer, we developed Mira at Happy Finish. She was the UK's first virtual influencer, who was introduced by a high street retailer. Mira, an acronym for Marks & Spencer, Influencer, Reality, Augmented, was designed to engage younger audiences and showcase M&S's latest collections through innovative digital storytelling. The team led the creation of Mira's character and produced a series of photorealistic content assets, including 30 distinct looks for social media campaigns. This project exemplifies our expertise in blending CGI, photography, and computer vision to create engaging virtual personas that resonate with modern
