Creative at the Core
From the first spark of an idea to winning the pitch — I don’t just direct projects, I help create them.
Over 80% of the work I’ve led began with a short brief and me: concept development, scripting, storyboarding, building the deck, and standing in front of the client to bring it to life.

I’ve pitched and won projects with Meta, major Hollywood IP holders, Marks & Spencer, Procter & Gamble, and many more — not by luck, but by crafting stories, strategies, and experiences that inspire trust and spark excitement.
I combine strong narrative instincts with deep technical fluency, ensuring every idea I pitch is not only bold and compelling, but also feasible, resource-efficient, and strategically aligned. Whether it’s a scripted immersive journey, an interactive game mechanic, or a real-time tool, I know how to shape creative into reality — and win the room.

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